MANAGE YOUR DATABASE!

The key to strategic planning, to planning out a year that provides you an abundant pipeline and more importantly, inner happiness and peace, is to see things for how they really are. The Stoic Philosopher, Epictetus, said, “Open your eyes! See things for how they really are, thereby sparing yourself the pain of false attachments and avoidable devastation.”

In sales, your success and happiness DOES NOT have to depend on the market. Markets rise and fall, good times come and go, but neither can be controlled by you! Hence, every minute you spend worrying about them is a wasted minute-never to be regained. What you can control, and the only thing that matters in sales, is your database. The size of your database, the quality of your marketing to that database and the consistency by which you market that database. This alone you can control and this ALONE determines your success in sales. Either you are adding to your database or you are not. Either you are marketing to them with quality marketing or you are not. Either you are consistently marketing to them or you are not. These things you can control-these things will determine your destiny.

When the market is booming, any idiot can make money, but that person must ask themselves the key question, “how is my database”. These low rates have allowed people who did not quit, people who have made it through, to do good business but if all you are doing is taking advantage of the deals coming to you, if you are not growing and marketing to your database, you are just delaying the inevitable. You are dying on the vine and do not even realize it. Temporary success is blinding you to the truth. Whether your business is booming right now or not, you need to ask this simple question, “How is my database?” Have you grown it, when was the last time you marketed to it, are you consistent. If not, get BUSY now-even if the money is good right now- market hard. Because the only thing sure is that tough times will hit again. We are in post boom America, it is foolish to assume that the market will grow strong and stay strong for years to come. Uncertainty, mediocre GDP growth, mediocre job growth, declining asset values are the facts of the new America. They are what they are-face the facts and live and plan accordingly!!!!!

The Government, burdened by a debt they can not possibly repay, can not help you. And besides, when you look outside yourself for help in things you can not control like the government or the economy, you give power over your happiness to the rise and fall of those things. This is lunacy. Control what you can control, your database, assume nothing from the things you can not control. Make your plans for this year based on the things you can control. You can control your database and your marketing, you can control your efforts. You can not control the government or the economy. Assume the worst from them and you won’t be disappointed. You can control what you can control, forget about the rest. Build your database today and reap rewards for years to come.

In Summary
Remember, as you plan out your year, look truthfully at the activities that you are doing now. Ask yourself the question that MUST be asked-“How is my database?” Then put plans in place to grow that database, market more consistently to that database, and implement better marketing to that database. Do that, and you WILL grow a dynamic business. Your time is now, seize the day!

Don’t forget about me for all your commercial lending needs! There is just one number you need, 631-539-9959. I look forward to working with you.

SCOTT STEHLIK, PRESIDENT
SOUTH BAY COMMERCIAL CAPITAL

Unlike residential, commercial mortgages are dependent on “Return on Investment” (ROI).  The best case scenario is one that maximizes your ROI.  The following are tips for choosing a commercial mortgage and maximizing your ROI.

• What is your goal?  What percentage of a return are you expecting and for how long? Are you buying a “handyman special” to renovate?  Are you going to occupy it, rent it, or flip it?  Run your scenario by a commercial mortgage professional (and not just your local bank).  At South Bay Commercial Capital (a Net Branch of Commercial Capital Ltd.), we will crunch the numbers for you and structure a deal that works to your advantage.  We have creative financing strategies to maximize your ROI at no cost.
• Everyone focuses on “rate”.  The lowest rate is not always in your best interest.  Amortization (the length of time the payment is factored over) is equally critical.  Depending on your goal, lower payments yield better cash flow.  Calculate the payment and compare the return to your goal.  Also, check into a non-recourse loan.  South Bay Commercial Capital provides them and your local bank does not.
• Typically, borrowers looking to refinance or purchase go to their local bank where their savings accounts are and apply.  Months later their application gets denied.  This occurs often because their scenario does not fit their bank’s stringent terms or the bank filled their lending quota for that period.  One should always apply at another source, or even better, utilize an experienced commercial lender (South Bay Commercial Capital) who can shop the deal for you.  We package the financial documentation with an executive summary and forward it to lenders or banks that we think will fund it.  We often get at least two lenders interested.  Also, if you get a commitment at agreeable terms that are profitable in line with your goals, don’t be greedy – stop shopping!  Rates can change daily.  “Bulls and bears make money, pigs get slaughtered”.  If you are offered terms that meet your target profitability – book it.
• People try to buy a property and after several lenders turn down financing they are still trying to buy it.  Smart financial people are telling you the deal is unfavorable.  Some people would rather be right than rich.  If everyone says your deal does not make sense, take their word for it.  Get out of the deal or find a partner.  Use common sense.  Make sure you are achieving the ROI.  Get your pride out of the way and look at the numbers.

South Bay Commercial Capital is committed to your profitability.  We offer commercial mortgage, business, and equipment financing as well as self-directed IRAs.  Our staff provides:

-          Full Range of Products

-          Fast Response

-          Creative Financing

-          Free Up Front Analysis

-          Access to In-house Lending and Hundreds of Lenders Nationwide

-          Weekly Updates on Your Loan

-          Experienced Commercial Experts that Close Loans

-          Guarantee on our Commitment

There has never been a better time to buy commercial property.  Give us a call.

Scott Stehlik

President

Commercial Tip of the Week

An Overview of just SOME of the Commercial Programs we offer!

At South Bay Commercial Capital we continue to evolve and, bring viable financing alternatives to a constricted market place. Please visit us at www.commerciallending.li for what we bring to the table for Commercial, SBA, and Multifamily financing. Please note, we also offer stated income, asset backed, hard money and a host of other financing options to suit your clients needs. At Commercial Capital LTD we are changing lives by bringing the financial resources from around the country to the local business owner and investor to help them make a difference in this economy!
To view program details please contact me at southbaylending@optimum.net

Scott Stehlik, President
P.S. I CAN PAY REFERRAL FEES! So give me a call today at 631-539-9959!

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